Inspired by the prompt, ‘wellness is an active pursuit,’ this story is rooted in movement, highlighting the constant journey of reaching mind body wellness.
This campaign sets out to create a visual and spiritual touch point that guides the Alo Ecosystem across the threshold of one year into the clean slate of another one.
With these images and stories, we offer up means for a reset, refresh, and renewed energy to pour into our shared mind-body relationship.
CD: Bobby Whigham
AD: Kelly Morris
DP: Justin Cattran
Production: Alix Margolis
Photographers: Sebastian Sabal-Bruce, Adrian Martin, Aaron Feaver
The upper funnel portion of Move into Wellness features three inspiring individuals who embody one of Alo’s key pillars:
Jimmy Butler on Recovery
Rosie Huntington-Whiteley on Movement
Radhi Devlukia on Mindfulness
In this hero campaign video Jimmy, Rosie, and Radhi each show us how they find balance through the push and pull of their day to day wellness journeys.
