SPRING 2023 DESIGN TOOLKIT EXPLORATION
In preparation for the launch of the Spring 2023 collection I concepted graphic design direction for each capsule and color drop. Beginning with an wide pull of references, I organized them into themes and buckets that would grow and expand as the season progresses. Those ideas are then translated into toolkits outlining typeset, color palettes, layout, and design elements to be incorporated into assets across email, site, social and print channels.
DESIGN SYSTEM TOOLKITS:
